The quality of movies are dipping by every passing month in Bollywood, but Bollywood producers still make money. How does it do so?
After a succesful producer makes a movie, he sells it off to a prized distributor for a huge profit. Add to it, money that is earned from satellite rights, theatrical rights, music rights, internet downloads, ringtones and the producer has already pocketed a lot of money. The movie is not his headache anymore. Of course, his credibility in the market can suffer if the movie flops and the television production company or distributing house will think twice before taking the producer’s next release. However till that time, the producer can laugh his way to the bank, irrespective of box office status. For instance, though Ugly aur Pagli was a flop, the producer in this case, Pritish Nandy sold his movie to Percept Picture Company for a profit, even before the movie released.
Believe it or not, an unshot movie,(even the first shot has not been canned), London Dreams of Vipul Shah has been sold to a distribution company for a whopping Rs.120 crore. It is mega distribution deal for a Bollywood movie at its best. The story of London Dreams is NRI friendly and is conceptualized on underground music scenario in Asia. Ajay Devgan and Salman Khan star in this money spinner.
The distribution company which has reportedly paid Rs.120 crore to Vipul Shah has done it on the basis of Vipul Shah’s excellent track records which has nothing but hits. The producer director Vipul Shah’s past few blockbusters inlcude Waqt-Race Against Time, Namaste London, Aankhein and the recent Singh is Kinng. All of them had his trump card, Akshay Kumar. In the next post, we will read about the biggest mega distribution deals of Bollywood
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